I’ve lost count of how many times I’ve helped a client see how some milestones weren’t feasible given the budget and timeline, and help them choose alternative outcomes that they were happy with. The client will tell you what they want to achieve, and you can manage their expectations before work begins. Good communication starts with a series of conversations that help you understand a project’s scope and goals.
When you maintain an open line of communication with them throughout the project, it pays off in dividends. This is one of the most effective ways of keeping clients happy.
In short, you need a plan to make happy clients the norm instead of a pleasant surprise.īelow is a list of 10 simple ways that you can build the strong client relationships that will keep your agency going full speed ahead. You need to ensure that your clients remain happy, loyal to your agency, and continue to trust you with their business. When you get this kind of acknowledgment from a happy client, it’s tempting to think, “We did it!” and lessen the pace. She knew it too, hence the flowers and mega-box of Belgian chocolates that I divided among the team. My team jumped through hoops to accommodate a change in direction halfway through the project and make sure that she had everything she needed for a new product launch. I’ll never forget the first time I got a gift from a client. Do you know the old saying, “You can’t please all of the people all of the time?” Better rethink that if you work at a creative agency, where keeping all of your clients happy is one of the main rules of business.